Let’s keep it real: you don’t need to hire a professional makeup artist to look great in your portraits. And unless you’re going for a high-fashion editorial look (which you’re not), a light, natural approach is often exactly what’s best.
You want to look like yourself—just a little more rested, radiant, and confident. That’s the goal.
So here’s a no-fuss guide to doing just enough, without going overboard.
Keep the Base Simple
Heavy foundation can look cakey or unnatural in high-resolution photos—especially when shot on an iPhone, which picks up subtle details. Instead, use a lightweight foundation, BB cream, or tinted moisturizer to even out your skin tone.
Add a dab of concealer under the eyes or on any blemishes, and set it with a light dusting of translucent powder to reduce shine.
Add a Touch of Color
A bit of blush goes a long way. Choose something that mimics a natural flush—peach or rose tones usually work well on most skin tones.
Skip the heavy contouring. Light bronzer can help warm up the face, but subtle is the name of the game.
Eyes: Define Without Overdoing
Skip super dark smoky eyes or glittery shadow. Instead, aim for soft definition:
- Use a neutral eyeshadow to add depth.
- Add a bit of liner close to the lash line—brown or charcoal is often softer than black.
- Curl your lashes and apply a coat or two of mascara. That’s usually enough.
If you normally wear false lashes, go for a natural style. But for most people, they’re not necessary.
Lips: Stay in Your Comfort Zone
Stick to colors you’d actually wear in real life. Nudes, berries, and soft pinks work great. Matte or satin finishes tend to photograph better than super glossy.
If your lips tend to dry out, use a lip balm in between shots to keep them fresh.
Skip SPF and Shimmer
Some sunscreens and illuminating products contain reflective particles that can cause unwanted shine or cast in photos. If you’re wearing makeup, use products without SPF or shimmer on the day of the shoot.
(You’ll be in good light—I’ve got that part covered.)
The Bottom Line: Come Camera-Ready
I don’t provide makeup services, so whatever you choose to do, please arrive makeup-ready. If you’re unsure, aim for a slightly elevated version of your everyday look.
This isn’t about creating a version of you that doesn’t exist.
It’s about showing the real you—clear, clean, and confident.
If you feel good, you’ll look good.
And if you look like you, that’s a portrait worth keeping.
