In photography, it’s one thing to haphazardly, on occasion, come away with a great photograph. It’s another thing altogether, to get great shots, consistently, even predictably, frame after frame.
Consistency in photography is the key to developing your personal style, establishing your credibility, and attracting your ideal clients. But how do you achieve consistency in your photography? And how do you maintain it over time?
Here are some tips on what it takes, in photography, to be consistent and how being consistent, in all you do, is the true secret sauce to success.
Understand and Control Light
Light is the most essential element of photography. Without light, there is no photograph. Therefore, understanding and controlling light is crucial for creating consistent images.
You need to learn how to use different types of light sources, such as natural or artificial light, and how to modify them with reflectors, diffusers, or even, on occasion, flash. You also need to learn how to adjust your camera settings, such as aperture, shutter speed, and ISO, to achieve the desired exposure and effect.
By mastering light, you can ensure that your images have a consistent quality, mood, and style. You can also create a signature look by choosing a specific time of day, direction of light, or color temperature that suits your vision.
Develop and Stick to Your Style
Style is what makes your photography unique and recognizable. It reflects your personality, preferences, and vision as a photographer. Developing your style requires creativity, experimentation, and inspiration.
You need to find out what kind of photography you enjoy and excel at, what kind of subjects or themes you are drawn to, and what kind of message or emotion you want to convey. You also need to explore different genres and styles of photography and learn from other photographers who inspire you.
Once you have a clear idea of your style, you need to stick to it. This means being consistent in your choice of colors, tones, filters, effects, compositions, and editing techniques. You can use presets or actions to speed up your workflow and ensure a cohesive look across your images.
Implement and Follow Systems
Systems are what make your photography business efficient and professional. They help you streamline your workflow, communicate effectively with your clients, and deliver high-quality results on time.
You need to implement and follow systems for every aspect of your business, such as inquiry forms, contracts, email templates, onboarding processes, pricing packages, backup plans, etc. You also need to use tools and software that can help you organize, manage, and automate your tasks.
By having systems in place, you can ensure that you are consistent in your operations, expectations, and outcomes. You can also build trust and satisfaction with your clients by providing them with a smooth and positive experience.
Conclusion
Consistency in photography is not something that happens overnight. It takes hard work, practice, and patience. But the rewards are worth it. By being consistent in your photography, you can create a strong portfolio that showcases your skills and style. You can also attract more clients who appreciate and value your work. And most importantly, you can enjoy and excel at what you love doing.
Click
Jack
P.S. All images in this post were #shotoniphone
