I have been noticing lately, especially online, in the larger Social Media platforms, how many big-name, well-known, reputable photographer types, are coming slowly around to the reality that the iPhone camera is no joke.


These professional photographers are starting to realize, both the significance and magnificence, of the iPhone camera, as an unbelievable capture, editing, and sharing tool, which, of course, many of us iPhone photographers, have known for quite some time now.


Listening to some of this pop-in-and-pop-out, new, iPhone evangelists, make you believe that their discoveries, about the iPhone camera, are newly fashioned and discovered.


I remember, so well, over 10+ years ago, when I, and many like me, first discovered the iPhone camera.
Even back then, we were dumbfounded. We’re still, dumbfounded, astonished, speechless, stunned.
iPhone Photography, as both a Lingua Franca, as well as an art form, is alive and well in the art and heart of artists and consumers all over the world.

Just open your eyes and look around.


The iPhone, as the most popular camera in history, is here to stay.

I might be going out on a limb here but, my gut tells me, when this conversation is all said and done, the iPhone will be remembered as the most influential camera in Photography’s history.

Over 90% of the 3+ trillion iPhone photos that are taken every year, around the globe, are taken by snappers who have only ever known phone camera technology.

We are living in the Golden Age of consumer photography.

What a time to be alive as a photographer.

Many professionals might be bemoaning the ubiquity of phone cameras and the diminishing value of photographs in popular culture.

Others, like myself, celebrate this reality. Bring it.


What a glorious time to be shooting.

In addition to our life bank of everyday moments and memories.

To all the critics, haters, naysayers, fault-finders, disparagers, and DSLR mafia…fuck off.

This is our time. We are made for this moment. And these moments are made for us and our phone cameras.




Jack Hollingsworth