Design Within Reach

Design is a plan, a scheme, a blueprint, a depiction for creating something according to specific aesthetics.

Design is a visual look and feel for how an object and subject looks and is interpreted to others.

Design is what makes you feel like you do about anything you observe and look at.

Design is the heart of photography.

Design is, intentionally or unintentionally, is creating something, while simultaneously, at the same time considering its function and form to the viewer.

Successful photos rely on order and structure to make sense of them.

These elements in design, as they relate to photography, are more commonly referred to as line, shape, form, texture, pattern, and color.

They work in isolation and in combination with each other.

I tend to see the design before I even see the subject. I can’t help it. It’s how my brain is wired.

As a matter of fact, in many of my photos, design is the subject.

For poetic photographers, design is always within reach.

Yes, it takes work and discipline to focus your creative mind on these elements of design.

But once you learn to see them, you can’t just miss them. They are everywhere, at every turn, in every space. Design, design, and design.

I love design, I love designers. I tend to get along best with those who share my sense of visual aesthetics.

For to and with these folks, we have much in common.

We have design within reach.



Jack Hollingsworth